Special Olympics is about competition. Truth be told – every single one of us is about competition. It propels us into something greater – it forces us into new directions – and it teaches us important lessons. When the spirit of competition is right – might I also add it’s a lot of fun for everyone.
As many of you know Special Olympics New Mexico has been working hard to replace the $310,000 we lost when our State Appropriation was eliminated. Thanks to McKee Wallwork and Company, an exceptional advertising agency in Albuquerque – we have the way to do it. It involves challenging one another – one person at a time – one dollar at a time. The beauty of this challenge is the act of doing it. We are hoping that through Facebook, Twitter, and email challenges involving friends, family, co-workers, neighbors, etc. – we will find 310,000 people who will compete and then challenge others to do the same.
This weekend we will be launching our campaign accompanied by specific details on how you can compete so our athletes can. More details in my next Thoughts from Randy.